About Zachary
Zachary Austrager is an undergraduate student at American University, where he is majoring in Public Relations & Strategic Communication and minoring in Business Analytics & Artificial Intelligence. He is expected to graduate in Fall 2027.
Outside of academics, Zachary has worked at multiple web design agencies where he has helped design WordPress websites alongside copywriting and other tasks for clients in a multitude of industries, from non-profit healthcare to entertainment.
Zachary is the Publishing Editor for ZachsThoughts, a magazine-style personal blog with an emphasis on 21st-century collegiate life and digital media. He has also worked as a Staff Writer for American Literary Magazine and currently works with Eagle Communications as an Assistant Director.
When not working or studying, Zachary can be found hiking, reading, exploring the museums of DC, or simply spending time with family and friends in Massachusetts and Maryland.
"I want everyone to have their own digital presence driven by them, not by big faceless corporations."
Copywriting
Good copy is more than just words on a page. It's the voice of your brand and the bridge between your business and your audience. I write with clarity, purpose, and personality, tailoring tone and messaging to speak directly to the people you want to reach. Whether it's a punchy tagline, a long-form article, or a high-converting landing page, every piece I produce is built around a single goal: turning readers into believers.
Web Design
With a strong foundation in modern web design practices, I craft visually captivating and highly functional websites that balance aesthetics and usability. My process emphasizes responsive design, seamless navigation, and performance optimization, ensuring an engaging experience across all types of devices. By focusing on intuitive layouts, harmonious color palettes, and thoughtful typography, I deliver websites that reflect a brand's identity and inspire user interaction and satisfaction.
Digital Strategy
With a comprehensive understanding of the digital landscape and data-driven decision-making, I develop strategic roadmaps that align your online presence with your broader business goals. My process emphasizes audience research, competitive analysis, and channel optimization, ensuring a cohesive and impactful approach across every digital touchpoint. By focusing on measurable objectives, actionable insights, and adaptive planning, I deliver strategies that strengthen brand authority and generate sustainable growth over time.